Bella Gina Boutique will take part in the nationwide Pink Friday event from 1 to 6 p.m. Friday, Nov. 21, at its store, 10165 Hennepin Town Road in Eden Prairie. The event promotes small businesses ahead of the traditional Black Friday shopping rush.
Created by The Boutique Hub, Pink Friday encourages shoppers to “#ShopSmallFirst” and support local retailers that contribute to their communities.
This year marks both Bella Gina’s fourth Pink Friday and its sixth year in business in Eden Prairie. The boutique, founded by Gina Pellegrini, opened as a pop-up in 2017 and moved into a permanent space in 2019.
Pellegrini said she launched the business to help women feel confident through fashion. “I started Bella Gina with one simple mission — to help women walk out with a spring in their step and a smile they didn’t walk in with,” she said. “Pink Friday is about more than shopping; it’s about celebrating connection, confidence, and community. That’s what fills my heart every day.”
The store offers clothing, accessories, and gifts, with collections curated by Pellegrini. During Pink Friday, customers can stop by for giveaways and in-store specials.